Morphosis primarily works across the following four interrelated areas to most powerfully set an organisation up to perform with sustainability over time:

Context

We enable individuals and groups to see the future context in which they will be doing business and living. This includes looking at the key macro sustainability issues that are reshaping our world and understanding the upside and downside implications of these for a particular business. It is only when we really begin to understand this context that we can create a vision for how an organisation can truly become sustainable.

Vision

We facilitate the creation of visions for how an organisations could operate and thrive in its future context. We go well beyond just the creation of vision statements by creating visions that are alive day-to-day, that mobilise people and that generate action.

The Sustainable Value Framework to the left highlights the need for organisations, in order to optimise value, to both react to current situations today and prepare for the future tomorrow, and both work internally on the business and externally around the business. The organisations that have a real living vision around sustainability (Q4) tend to seize the greatest opportunities and find that their risk mitigation work becomes much easier.

Learn more about the types of visions we help create with our 8 Principles for Powerful Living Visions

Strategy

We create strategy that enables businesses to leverage the most value out of sustainability for themselves and their stakeholders, anchoring sustainability into core business. Most significantly we examine how an organisation either needs to, or could, work in new ways with key stakeholder groups to more efficiently mitigate risks or generate mutually beneficial opportunities.

Capacity

All of the above is of course of little consequence unless the people of an organisation have the capacity to take action on it. By capacity we mean people understanding the logic of the vision and strategy, being motivated to act and having the knowledge and skills they need to act. We work to establish much of this capacity as part of the process of creating the above, helping to ensure that the vision and strategy is owned by the people who will be fulfilling it.

Copyright 2010 Morphosis Sustainability. All rights reserved. Terms of Use

Tomorrow

Today

The Sustainable Value Framework

Adapted from Hart and Milstein and presented in

The Necessary Revolution by Peter Senge et al, 2008

Image: Yann Arthus-Bertrand ‘Earth From the Air’ exhibition, Singapore, 2005